As a digital marketer, you’re constantly looking for ways to enhance your online visibility, attract more traffic, and boost your overall digital marketing strategy. Two of the most popular approaches are SEO and Google Ads. SEO is about optimizing your website and its content to improve its visibility…
If you’re just starting with advertising, you’ve probably come across the term PPC, often used to talk about Google Ads. Google Ads is a major player in building brand awareness and connecting brands with potential customers using various methods like…
Google Ads is a powerful online advertising platform that enables businesses to showcase their ads on Google’s search engine results pages (SERPs) and various websites across the internet. Understanding the dynamics of Google Ads costs is crucial for your business…
On the Google Platform, when planning out a campaign, the word “insurance” stands out as the most expensive when it comes to cost-per-click (CPC). This single term covers a whole industry, including health, life, auto, home, and other types of…
Google Ads, also known as “pay-per-click advertising,” and formerly known as “Adwords”) is used by millions of websites and companies to sell products and services, raise awareness, and increase traffic to websites. While Google Ads remains one of the most…
Running a Google Ads campaign involves several critical factors that determine its success. As a marketing manager or business owner, knowing these factors gives you an edge in a competitive landscape where even billion-dollar companies invest heavily in their campaigns.…
1. Avoid attempting to reach everyone. Many Google Ad managers, especially in their initial stages of campaign management, admit to making this common mistake. They often regret it because it frequently leads to significant financial losses. Trying to target a…
Why Google Ads? As a business owner utilizing the power of technology to harness your business growth, online advertising needs to become an essential component of your marketing strategy. Among the many platforms available, Google Ads stands out as one…