These “5” old-fashioned Google Ads practice will kill your conversion rate immediately.

1. Avoid attempting to reach everyone.

Many Google Ad managers, especially in their initial stages of campaign management, admit to making this common mistake. They often regret it because it frequently leads to significant financial losses. Trying to target a broad audience under the assumption that it will result in a wider reach is an ineffective advertising strategy. In most cases, it only raises your Cost Per Click (CPC) without yielding meaningful conversions.

Instead, be precise when selecting your target audience. Not everyone is a crucial audience when it comes to running ads. For instance, imagine encountering an advertisement for baby diapers on a sports betting platform. These individuals are not your target audience. Therefore, when executing a campaign for a diaper company, focus on women who have recently been married or women who dedicate extensive time to researching baby products online for their baby showers, and so forth.

By narrowing down your target audience, you will likely experience a higher conversion rate, even with a modest ad budget.

2. When attempting to convey multiple information through a single image

The image should be concise yet carry essential information. This is why Google ad provides the ad text area, allowing you to elaborate on the content of your ad.

Effective design embraces ample white space rather than overcrowding it in an attempt to convey all information simultaneously.

Additionally, thoughtful design entails selecting an appropriate font family, size, and color. When these three elements are harmoniously combined, they contribute to a visually appealing aesthetic.

3. Failing to provide a clear call to action

Imagine reading a well-crafted message that’s meant to promote a service, but it doesn’t tell you what to do next.

Instead of overwhelming your audience with too much information, it’s important to clearly state what action you want them to take, either at the end or after engaging with them.

No matter how persuasive your message is, if it doesn’t tell the reader what to do after giving them lots of information, it acts more like an information source than a sales pitch.

A successful sales message has a clear call to action that encourages the reader to take action right away.

4. Keep it concise and to the point when writing

While it’s important to share information about your product or service, remember to consider what matters most to your target audience – how it benefits them.

When creating an effective ad, infuse it with emotion so your audience can envision the positive impact of using your product.

Think about Coca-Cola commercials. They don’t show someone relaxing in air conditioning, but rather enduring tough conditions, and the refreshing sound of opening the bottle provides the full experience.

Additionally, highlight what your potential customers might be missing out on by not using your product or service.

5. Excessive Keywords in your Google Ads Campaign

Bombarding your Ad with lots of keywords can be termed as a bad practice because you have no focus on which you want the ads to run.

Keyword stuffing is also a bad practice when it comes to SEO, as Google rolled out an update on why certain websites don’t rank due to their poor practice in stuffing up keywords.

According to Rankmath, a keyword density should be at most 1.9 in keyword density. Check out their documentation to see how it’s been calculated here…

Meanwhile in google ads also, excessive targeting of keywords just tends to increase your CPC which in most cases could eventually lead to poor conversion .


It is important that you avoid this common mistake of trying to reach everyone with your ads. This approach often leads to significant financial losses, as it raises the Cost Per Click (CPC) without resulting in meaningful conversions.

Instead, precision in targeting is key.

By focusing on a specific audience that is most likely to be interested in the product or service being offered, advertisers can achieve a higher conversion rate even with a modest ad budget.

Additionally, when creating ads, it’s important to convey information effectively, using concise images and providing clear calls to action.

Thoughtful design, including appropriate use of white space and font choices, also plays a crucial role in the effectiveness of an ad.

Furthermore, avoiding excessive use of keywords is advised, as it can lead to poor performance in both SEO and Google Ads.

To steer clear of these errors and concentrate on your product or service, it’s recommended to entrust your digital marketing campaigns to a seasoned agency.

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