On the Google Platform, when planning out a campaign, the word “insurance” stands out as the most expensive when it comes to cost-per-click (CPC).
This single term covers a whole industry, including health, life, auto, home, and other types of insurance.
Digital marketers who want to use this keyword face tough competition and a high price tag that shows how valuable it is.
Why is it so expensive?
1. Competition:
The insurance industry is very competitive, with big companies trying to get the top spots in Google’s search results. This leads to a bidding war for the “insurance” keyword, making the CPC very high. Advertisers are willing to pay more to make sure their ads show up when users search for insurance-related things.
2. Wide Range:
The “insurance” keyword covers many types, like health insurance, life insurance, and auto insurance. This broad range attracts many advertisers, making the competition intense and the CPC high.
3. Customers’ Value:
Insurance companies know that getting a new customer is valuable for a long time. They think about having long-term relationships and repeated business, so they spend a lot on advertising. This understanding makes them set aside big budgets for online marketing focusing on this important keyword.
4. What Users Want:
People looking for “insurance” are usually close to deciding to buy. They’re actively searching for information to make a decision. Advertisers know it’s important to reach these potential customers at this moment, making the competition and costs for this keyword even higher.
What does this mean for Digital Marketers?
1. Budget Planning:
Those who want to use the “insurance” keyword need to be ready to spend a lot. Managing the budget well and using a smart strategy for bidding is crucial to be competitive without spending too much.
2. Other Plans:
Because this keyword is so expensive, marketers and business owners might want to try other strategies. They could focus on longer and more specific keywords, improve who they target, and make their website pages better to get a higher quality score overall.
3. Trying Different Things:
Instead of only using the most expensive keyword, it’s important to try different ones. Marketers should explore a mix of important and specific keywords to reach more people in a smart way. Using a variety of keywords can help balance the cost and effectiveness.
The “insurance” keyword on Google is a big deal for digital marketers when trying to bid for the keyword on google ads.
Even though it costs a lot, the potential benefits in gaining customers comes with a lot of opportunities.
By understanding how this important keyword works, digital marketers can make plans that not only control costs but also take advantage of the great opportunities it offers.
As the world of digital marketing keeps changing, keeping up with new trends and changing strategies will be very important for success.
How to check the CPC rate of a keyword in Google Ads
Go to the Google Ads Keyword Planner.
- Enter the keyword you want to check the CPC rate for.
- Select your location and language.
- Click on the “Get Search Volume and Forecast” button.
- Scroll down to the “Cost per click” section to see the average CPC for your keyword.
The CPC rate for a keyword can vary depending on a number of factors, such as the competition for the keyword, the quality of your ad, and the time of year.